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Thankfully, the Touch Bar model gets a more significant update.
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SEE: How to optimize the smart office (ZDNet special report) | Download the report as a PDF (TechRepublic) VAT, or $1,299) with a 7th generation, dual-core Core i5 processor running at 2.3GHz. In fact, the 'entry-level' 13-inch model - which does not include a Touch Bar or Touch ID sensor - doesn't appear to have changed at all since last year: it still costs £1,040.83 (ex. The 13-inch models remain attractively slim and portable, measuring 14.9mm thick, 304mm wide, and 212.4mm deep, with a weight of 1.37kg. The external design of the MacBook Pro hasn't changed since the last major revamp in 2016.
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First out of the gate is the 13-inch version reviewed here, with the high-end 15-inch model due in August.ĭevelopers are a key focus for Apple in its latest MacBook Pro marketing campaign.
APPLE MACBOOK PRO 2018 UPDATE
But, stung by criticism that the Touch Bar laptops lacked the high-end performance and features required by professional users, Apple has given the 2018 range a more significant update than many Apple watchers had anticipated. There was a minor update in 2017, with the introduction of Intel's 7th-generation Kaby Lake processors, and it was expected that there would be a similar update for the new Coffee Lake chips this summer. The MacBook Pro typifies the problems Apple has been having with the Mac, as the new Touch Bar models that were introduced in 2016 received a mixed response from Apple's professional users.
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Apple has had many notable ad campaigns over the years - some good, some bad - and this current campaign pales in comparison to predecessors such as the iconic 1984 ad, directed by Ridley Scott, or Justin Long proclaiming I'm A Mac in 2006.īut the real significance of Behind The Mac is that the campaign is clearly intended to counter increasing criticism that Apple has neglected the Mac in recent years, while single-mindedly focusing its attention on the all-conquering iPhone. CloseĪpple recently launched a new advertising campaign called Behind The Mac, that focuses on professional Mac users such as photographers, musicians and coders (Apple's current flavour of the month). If you see inaccuracies in our content, please report the mistake via this form. If we have made an error or published misleading information, we will correct or clarify the article. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. ZDNet's editorial team writes on behalf of you, our reader. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers. Neither ZDNet nor the author are compensated for these independent reviews. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. ZDNet's recommendations are based on many hours of testing, research, and comparison shopping.